Colour

Trademark

Trademark registration of color is the process of registering a specific color or combination of colors as a trademark for a particular brand or product. The purpose of trademark registration of color is to protect the unique visual identity of a brand and to prevent competitors from using similar colors or combinations of colors that could potentially confuse consumers.

In order to register a color as a trademark, the color must be distinctive and not commonly used in the industry. The color should also be associated with the brand or product in the minds of consumers. This means that the color must have acquired secondary meaning, or "acquired distinctiveness," through extensive and continuous use in connection with the brand or product.

Trademark registration of color can provide a strong level of protection for a brand, as it allows the owner to prevent others from using the registered color or a confusingly similar color in connection with similar goods or services. However, it is important to note that the registration of a color does not provide exclusive rights to the use of that color in all contexts, and the scope of protection may be limited based on the specific goods or services for which the trademark is registered.